Elle Edberg is the Director of Sales at TROOP, bringing over eight years of combined sales and recruiting leadership experience. She specializes in building scalable Go-To-Market systems, building teams, simplifying complex workflows, and helping teams deliver consistent, high-impact results. With a strong focus on supporting Executive Assistants and meeting planners, Elle has spoken at multiple EA-focused conferences and webinars, both virtual and in person. She is known for her clear, people-first approach and her ability to translate strategy into actionable steps that elevate how EAs plan and execute the best possible meetings, offsites and experiences.

Melanie Grefsheim, Director of Product Marketing at TROOP, boasts over a decade of experience in product marketing and strategy. Her passion for storytelling and solving business challenges drives her to connect the dots effectively. At TROOP, Melanie is dedicated to enhancing meeting management solutions for Executive Assistants and meeting planners. Her extensive experience as a world traveler and former event tech professional uniquely positions her to drive innovative perspectives and solutions. Melanie’s favorite part of planning meetings is helping meeting planners work through the finishing details of a meeting with things like invitations, meeting briefs, and VIP-level onsite touches.