Creating a social media account for your business is one thing; maintaining it is a different ballgame. With millions of users spread over social media platforms like Facebook, Twitter, and Instagram, companies that want to grow their reach, widen their customer base, and increase revenue should invest in social media marketing. However, this also requires commitment and effort to maintain the business’s social media accounts and see results.

To help you navigate social media marketing and maintain your online presence, here are six actionable tips that you can implement as an administrative professional today.