Building Your Personal Brand

This webinar includes the on-demand recording; 1 bonus resource; and a certificate.

On the job hunt recently? It’s more competitive than ever for executive assistants to stand out in a crowded market. That’s why building a strong, authentic personal brand is no longer optional—it’s essential. This webinar is designed specifically for EAs who want to strategically craft and leverage their personal brand, both online and offline, to move their careers forward. You'll discover how a well-developed brand can lead to greater respect, expanded responsibilities, higher earning potential, and new opportunities.

In this session, you will learn how to: 

• Build your personal brand in five key steps
• Align your brand to support your leaders’ goals and boost your impact
• Choose the right social media platforms to amplify your brand
• Leverage AI tools to strengthen and streamline your personal brand

Who Will Benefit?

This webinar is perfect for any executive assistant looking to build or elevate their personal brand and use it to achieve their professional goals.

Level of Difficulty/Prerequisites:

This webinar will reference various social media and AI platforms. While not required, attendees may find it helpful to be familiar with the interfaces of LinkedIn, X, Threads, TikTok, Instagram, YouTube, ChatGPT, Gemini, and Canva.

Bonus Handout:  Leveraging a Personal Brand to Accomplish Your Professional Goals

About Mallory Rothstein: Mallory Rothstein is a speaker, podcaster, and coach for administrative professionals. She’s spent most of her career working for Fortune 500 companies and supporting 30+ leaders from the Director to C-Suite level. While at Google, she launched their More Than An Admin Chapter, which grew to 900+ admins and mentored/coached roughly 100 admins across all levels. In 2024, she left Google to become the Executive Business Partner to the Founder of the John 5 Movement, while continuing her work as the Founder of More Than An Admin—a platform offering community, resources, news, and entertainment for faith-based administrative professionals. Mallory is widely recognized as a leading voice in the admin community, with a LinkedIn audience of over 20,000 professionals who turn to her for insight, encouragement, and practical career advice.