An Interview Exploring the Contemporary Business Partnership


On-Demand Webinar | (Recorded)
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In the past decade, the responsibilities of admins and assistants have broadened, and contributions have become more valuable than ever. Many admins and assistants have become true business partners with their executive or manager. In this live interview, Lucy Brazier (CEO, Marcham Publishing and Publisher, Executive Secretary Magazine) speaks with Debbi Shaffer (Senior Executive Assistant, Jacobs) and her Executive, William Birkhofer (Senior Vice President, Government Relations, Jacobs) about the value of their strategic partnership and how important the Assistant’s role can be.

This wide-ranging interview explores how they developed their successful partnership, what bumps they found along the way and how to:

  • Set workable ground rules
  • Use complementary strength, weaknesses and styles to become more effective
  • Determine what your executive or manager needs you to know about his or her job
  • Become empowered to step up your support and act confidently and authoritatively

About Lucy Brazier: As CEO of Marcham Publishing, specialist publishers of Executive Secretary Magazine – a global training magazine dedicated to the professional development needs of senior and aspiring administrative professionals - Lucy works with the best trainers of Executive Assistants from around the world to deliver the most up to date and current training in the market. Her formidable training expertise and speaking style have given her opportunities to train, present and Chair in over 45 countries at over 400 events including Chairing the 2015 World Administrator Summit in Papua New Guinea.


Excited about being interviewed with my executive by @lucybrazier for @ASAPadmns

— Audacious EA (@Debs224) March 21, 2017


March 13, 2017

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