The American Society of Administrative Professionals (ASAP) is the world’s leading association for the administrative profession. With 130,000+ members, our mission is to provide the latest training and resources to administrative professionals and companies. ASAP produces the annual events EA Ignite and the Administrative Professionals Conference, as well as the PACE certification and year-round, online training for the admin community.
The Administrative Professionals Conference brings together thousands of office professionals from around the world for 3 days of education and connection with training by leading experts in the profession. With training by leading experts in the profession, APC is considered the premier international training conference for executive assistants and administrative professionals.
EA Ignite offers the opportunity to engage in conversations with experts and like-minded peers that can promote collaboration, lead to new insights, and help approach problem-solving. This program was built to meet the training needs of executive and senior-level assistants.
Connect with our admin community, at APC, EA Ignite and through continuous digital learning with ASAP and your brand becomes part of the tools, solutions, and recommendations they bring to their executives.
Administrative Assistants, Executive Assistants, Chiefs of Staff, Office and Operations Managers, Admin Team Leads, and many more!
Evaluate and recommend vendors, standardize tools, coordinate travel and events, drive process and change.
Reliability, time savings, security, and measurable ROI.
They are the go-to operators who turn solutions into adopted standards across the organization.
Today’s administrative professionals prioritize AI upskilling, efficiency gains, and leadership development. They want a solution they can confidently champion to their executive.
Michael Eskridge, TROOP Travel
The Diamond Partnership is our most powerful, results-driven sponsorship—built for brands that want to influence purchasing decisions, strengthen long-term relationships, and remain top-of-mind with administrative leaders year-round.
This package blends premium event visibility with exclusive access to engage ASAP members, creating a continuous pipeline of qualified leads. It positions your brand as a trusted, go-to solutions provider for the administrative profession.
Includes:
Jessica Lau, EA Ignite Fall 2025 Exhibitor
As the exclusive Title Sponsor, your brand commands the highest visibility across the entire event experience.
This premier position ensures your identity is consistently front and center. It’s the strongest opportunity to
build widespread recognition, trust, and authority with administrative professionals.
Measurable results: Opt-in scan leads, theater session scans, and content download leads
The ASAP Supporter package spotlights your brand within one of our event’s most anticipated sessions,
offering concentrated visibility in front of a highly engaged audience. This tier reinforces your presence
across multiple touchpoints surrounding the featured panel, ensuring attendees encounter your brand before,
during, and after the session.
Measurable results: Session scans
APC 2025 exhibitor
Put your brand in every attendee’s hand—literally. As the exclusive Lanyard & Badge Sponsor, your logo appears prominently on every badge and lanyard worn throughout the entire event, ensuring nonstop visibility in all sessions, networking areas, and expo interactions.
Your brand also receives dedicated recognition on the registration website and in all registration confirmation emails, giving you exposure at every step of the attendee journey, before they even arrive.
Own one of the most in-demand touchpoints of the entire event: the Wi-Fi. As the exclusive Wi-Fi Sponsor, you’ll receive a custom network name (SSID), a branded password, and a fully customized splash page featuring your logo and a direct call-to-action link.
Additional onsite exposure includes branded tent cards placed throughout high-traffic areas.
Measurable results: Connection count and click-through report.
Extend your reach beyond the room with a sponsored 1–2-minute video ad that plays before each event livestream and in the post-event recording. Ideal for product launches, demos, or brand storytelling, this format allows you to showcase your message digitally.
Capture attendee attention with a 10–15-minute fireside interview filmed right on the show floor and highlighted in the app agenda. As a bonus, you’ll walk away with three social-ready shorts to keep the momentum going.
Measurable results: Video views and app session scans.
Work with our content team to co-develop and refine a compelling, high-value topic. Onsite branding includes custom table tents and prompt cards. The session is highlighted in the agenda, featured as an in-app card, and supported by a push notification.
Measurable results: List of RSVPs, attendance, and opt-in leads.
Lead a high-value Executive Roundtable featuring co-branded signage, a neutral moderator, and a structured discussion guide. Our team manages attendee vetting and confirmations to ensure a strong participant mix. You’ll also receive an in-app card for visibility plus water/coffee service during the session.
Measurable results: Anonymized discussion summary and opt-in leads.
Give attendees a memorable photo moment with a branded backdrop, selfie kiosk, and managed queue area. This turnkey activation drives steady traffic and social sharing, and your brand travels with every selfie posted!
Add-ons: Premium retouch pack or sponsor-branded email delivery.
Measurable results: Opt-in email list and photo claim metrics.
Boost your brand visibility at one of the highest-traffic areas of the event with a branded coffee cart. Your logo appears on cup sleeves, counter clings, and a custom menu topper for continuous attendee exposure.
Measurable results: Serve count estimate
Boost your brand visibility at one of the highest-traffic areas of the event with a branded coffee cart. Your logo appears on cup sleeves, counter clings, and a custom menu topper for continuous attendee exposure.
Measurable results: Serve count estimate
Elliott McNamee, AmTrav
Reach attendees in real time with a one-day in-app banner paired with a push notification to drive immediate visibility and action. This placement keeps your brand top-of-mind during peak event activity.
Measurable results: Impressions and clicks.
Spotlight your brand with a featured content block in an APC, EA Ignite, or ASAP newsletter. This placement reaches an engaged audience already seeking event updates and resources.
Measurable results: Opens and clicks.
of exhibitors were
satisfied with the
quality of attendees
*Results from APC 2025 Exhibitor survey
Deliver your expertise through a fully produced webinar featuring white-glove support, a professional moderator, and promotion across email, social, and our website. Your session includes live audience Q&A and remains available on-demand for 12 months.
Measurable results: Registration list (opt-in), attendance, and Q&A transcript.
Showcase your thought leadership in a professionally designed guide that incorporates your insights and is fully created and promoted by the ASAP team. The asset is gated to ensure high-quality lead capture.
Measurable results: Leads with role/company requested by sponsor.
Own the month with an exclusive ASAP Weekly Newsletter Takeover featuring a hero image and a high-impact mid-block ad. Only one sponsor is featured, guaranteeing focused attention. Optional audience segmentation sharpens your reach even further.
