Media Kit

ASAP 2027 Brand Exposure Guide
American Society of Administrative Professionals

The 2027 Brand Exposure Guide

High-impact opportunities to grow awareness, spark demand, and connect with the admin community.

Let's get started: [email protected]
Who we are

Reach the admin community, live and year-round

ASAP is the world-leading provider of training, community, and resources for administrative professionals — elevating admins and executive assistants from overlooked support roles to empowered, connected leaders. EA Ignite gets you in front of the room. APC gets you in front of the market. ASAP digital gets you in front of our universe. Flip each card for the details.

EA Ignite Spring attendees networking

An exclusive training event for executive and senior-level assistants looking to strengthen their strategic business partnership with their executive.

500+ average attendees
eaignite.com

The Administrative Professionals Conference brings thousands of office professionals together for three days of world-class training and connection.

2,000+ average attendees
apcevent.com

Continuous, year-round digital learning that keeps ASAP — and your brand — part of the tools, solutions, and recommendations admins bring to their executives.

132,000+ members
asaporg.com
Save the date

2027 dates & locations

EA Ignite Spring

Gaylord National Resort & Convention Center
National Harbor, MD

APC

Gaylord Palms Resort & Convention Center
Kissimmee, FL

EA Ignite Fall

Omni Boston Hotel at the Seaport
Boston, MA
Meet the decision-drivers

Behind every thriving organization

Partnering with ASAP connects your brand with a trusted resource for admins.

132K+Active members (and counting)
47%Influence purchasing decisions
9,913Unique attendees across 3 portfolio events (2021 to date)
4,716Unique accounts (companies) in the ASAP universe
Key industries
Manufacturing & Industrial Government & Non-profit Education & Academia Technology & Software Finance & Banking Healthcare & Medical Energy & Utilities Real Estate & Construction
Who you'll meet

Administrative Assistants, Executive Assistants, Chiefs of Staff, Office and Operations Managers, Admin Team Leads, and many more!

What they do

Evaluate and recommend vendors, standardize tools, coordinate travel and events, drive process and change.

What they value

Reliability, time savings, security, and measurable ROI.

Why it matters

They are the go-to operators who turn solutions into adopted standards across the organization.

Know your audience

What's top of mind for admins

Today's admins most want to improve technology skills — particularly AI — along with efficiency and leadership skills. They're prioritizing AI upskilling, efficiency gains, and leadership development, and want a solution they can confidently champion to their executive.

AI tools for optimizing workflows
60%
AI tools for writing and research
51%
Automation tools
39%
Project management tools
34%
Design and picture editing tools
32%
Data visualization tools
31%

*Data from ASAP's 2025 State of the Profession Report

To learn more about the administrative profession, read this year's State of the Profession Report.

What they're shopping for

Solutions our audience is looking for

Advanced Travel Apps Calendar Tools Collaboration & Office Technology Corporate Gifting & SWAG Email Management Employee Feedback & Performance Employee Training Events & Meetings Executive Operations & Support HR / L&D / Certification Meeting Intelligence & Transcription Office Experience & Ergonomics Productivity Platforms Project Management Boards Resource Management Secure Password Managers Team Collaboration Hubs Travel and Hotel Apps
How partnerships are built

Start with a package, then layer in à-la-carte

Maximize value across in-person and digital touch points, then add opportunities from four outcome-based categories — all detailed further down this page.

EA Ignite Spring attendees at a session
Partnership tiers

Pick your level of impact

Three ways to blend premium event visibility with year-round digital reach. Flip each card to see everything included.

Included with every event sponsorship: ✓ Event website ✓ Digital signage ✓ Mobile app
High exposure

Platinum

$35,000

Hits two flagship events plus digital — a high-visibility footprint across booth space, content, and digital touch points.

What's included

  • Corner 10x20 booth at APC and 8x8 booth at either EA Ignite Spring or Fall
  • Live Admin Edge Podcast feature at one event for elevated thought leadership
  • LinkedIn event newsletter feature to boost brand awareness and drive interest
  • App banner for high-visibility digital exposure (one at APC; one at EAI)
  • Braindate Roundtable or livestream ad
  • One sponsored webinar
  • One lead retrieval license included per exhibiting company; additional licenses available on request

Engagement metrics

  • Podcast and app banner: metrics only
  • Braindate: RSVP list + opt-in leads
  • Livestream ad: brand awareness
  • Webinar: lead delivery
Core visibility

Gold

$20,000

Hits one flagship event plus digital — a focused, dependable presence with a content moment built in.

What's included

  • Premium 8x8 (EAI) or 10x10 (APC) booth location
  • Theater Session at APC or livestream ad for increased content visibility
  • Dedicated post-show email to re-engage verified attendees
  • One lead retrieval license included per exhibiting company; additional licenses available on request

Engagement metrics

  • Theater session: via sponsor's lead retrieval device
  • Livestream ad: brand awareness
  • Post-show email: client provides own lead-gen or CTA; ASAP provides clicks and open rate

All pricing reflects 2027 rates. Contact your sales rep for 2026 pricing.

Social proof

Don't take our word for it

EA Ignite Spring 2025 attendees
Real moments from EA Ignite Spring 2025

"APC was a fantastic experience for us! With three full days of consistent booth traffic, we had meaningful conversations with so many attendees. It was the perfect platform to get our brand seen by our ideal customer profile in a focused, high-energy environment."

ME
Michael Eskridge TROOP Travel

"EA Ignite is a great way to connect with Executive Assistants!"

JL
Jessica Lau EA Ignite Fall 2025 Exhibitor

"APC is an invaluable chance to meet our customers and prospects one-on-one with a clear revenue ROI that brings us back every year. Exhibiting enables us to meet, qualify, and quickly pitch attendees. The show is well-run with friendly, helpful staff."

EM
Elliott McNamee AmTrav

"I haven't laughed or shared as many good conversations with attendees, as much as I did with those at APC. This conference had an energy, and level of excitement that we don't typically see at other conferences. Coming home to bookings from people I spoke to was the cherry. Hope everyone we didn't get a chance to connect with checks us out at the next one, or beforehand."

AD
Amanda Donofrio LUXY Ride

"This was Gant's second APC event, but my first, and I was extremely impressed. I have attended many industry events over the past 10 years, and this was truly one of my favorites. The event had an incredible amount of energy, and I had many meaningful and engaging conversations. I'm confident that the connections made will lead to valuable partnerships and opportunities in the future. It was a fantastic event, and I look forward to attending again!"

CS
Cherie Shrack Gant Travel
À la carte opportunities

Mix and match moments to drive traffic and impressions

Browse by category — each opportunity can be added to any package, or booked on its own.

Sold out for 2026 1 per event

Title Sponsor

$30,000 APC  |  $30,000 EA Ignite

Command the highest visibility across the entire event experience — the strongest opportunity to build widespread recognition, trust, and authority with administrative professionals.

  • Co-branding on the main stage
  • High-impact visibility across all primary event surfaces
  • Executive welcome moment during opening session
  • Admin Edge Podcast interview
  • APC Theater Session
  • Premium 10x20 exhibit space (APC) or 8x16 (EAI)
  • Two in-app push notifications + in-app banner during the event
  • One lead retrieval license per exhibiting company
Engagement metrics: theater session via sponsor's lead retrieval device; podcast provided total plays and listener count; in-app banner ad clickable to link sponsor provides
1 per event

ASAP Supporter

$20,000

Spotlight your brand within one of our most anticipated sessions, with presence before, during, and after the featured panel.

  • Logo on opening slides of a featured panel session
  • Verbal thank-you acknowledging your support
  • Branded seat drop card for session attendees
  • 1–2 minute video ad played before the panel begins
  • Premium 10x20 exhibit space (APC) or 8x16 (EAI)
  • In-app banner displayed on the day of the panel
Engagement metrics: session scans; in-app banner ad clickable to link sponsor provides
Exclusive

Lanyards & Badges

$10,000

Your logo on every badge and lanyard worn throughout the event.

  • Co-branded logo on every badge and lanyard, event-wide — sponsor provides logo, ASAP team provides lanyard and owns production
  • Recognition on registration site and confirmation emails
Exclusive

Wi-Fi

$10,000

Custom network name (SSID), branded password, and a fully customized splash page with your logo and a direct call-to-action link, plus branded tent cards.

Engagement metrics: connection count and click-through analytics provided

Party Sponsor

$18,500

Put your brand behind the event's signature evening celebration — co-branded signage and recognition throughout the night in front of a captive, high-energy crowd.

Attendee Bags

$5,000

Your logo on the bag every attendee carries throughout the event — continuous, high-visibility exposure from check-in through departure.

Mobile App Sponsor

$7,500

Ongoing branded presence across the event app for the full duration of the event — logo placement and recognition every time attendees check the agenda.

APC only

Innovation Theater

$1,500

A short-form spotlight session on the expo floor's Innovation Theater stage — an accessible way to get in front of attendees between sessions.

Seat Drop

$1,500

Sponsor provides approved seat drop items, and ASAP will place your printed card or small branded giveaway in the hands of attendees with a seat drop prior to meals (breakfast and lunch) or a General Session.

Attendee Gift Insert

$1,500

Sponsor provides inserts, and ASAP will include your branded print piece, conference offer, coupon, or brochure with our attendee gift. Product specifications must be pre-approved by ASAP.

Exhibitor booth pricing — starting at $4,750
Booth typePrice
10x10 Booth APC only$4,750
10x20 Booth APC only$9,500
20x20 Booth APC only$19,000
8x8 Booth EAI only$4,750
8x16 Booth EAI only$9,500
8x32 Booth EAI only$14,250

Lead retrieval purchased separately at $249 for a single license.

Limited quantity

Livestream Advertising

$4,000

A sponsored 1–2 minute video ad that plays before each event livestream and in the post-event recording — ideal for launches, demos, or brand storytelling.

  • Viewed by livestream/digital audience only
Engagement metrics: sponsor provides own CTA
Exclusive

Private Braindate Roundtable

$5,000

Co-develop a high-value topic with our content team.

  • 45 minute session — co-developed discussion topic with the content team
  • On-site branding (table tents, prompt cards)
  • In-app card and push notification
  • Session highlighted in agenda
Engagement metrics: via sponsor's own lead retrieval and through Braindate RSVP list, attendance, and opt-in leads

Podcast Feature & Recording

$5,000

A 10–15 minute fireside interview filmed on-site at a 2027 event, highlighted in the app agenda or digitally via Teams meeting — plus a social-ready short to keep the momentum going.

Engagement metrics provided: total plays and listener count

Roundtable Sponsor

$7,500

Sponsor a moderated roundtable discussion, with co-branded signage and recognition as the host of the conversation.

1 per event

Photo Booth Sponsorship

$10,000

A branded backdrop, selfie kiosk, and managed queue — a turnkey activation that drives steady traffic and social sharing. Add-ons: retouch pack or sponsor-branded email delivery.

Engagement metrics: opt-in email list plus photo-claim metrics
Limited per event

Coffee Cart

$5,000

Logo on cup sleeves, counter clings, and a custom menu topper for continuous exposure at one of the highest-traffic areas of the event.

Measures: serve count estimate
1 per event

Hydration / Water Bottle

$15,000

Co-branded water bottles or prominently branded refill stations — a simple, practical touchpoint with ongoing exposure.

  • Sponsor provides logo; ASAP team manages production

Event App Package

$2,500

A one-day in-app banner paired with a push notification to drive immediate visibility and action during peak event activity.

Measures: impressions and clicks
Limited quantity

Newsletter Feature

$4,000

A featured content block in an APC, EA Ignite, or ASAP newsletter — reaching an audience already seeking event updates and resources.

Engagement Metrics: opens and clicks rates + sponsor can use their own tracking link
100%Of exhibitors were satisfied with the quality of attendees*

*Results from APC 2025 Exhibitor survey

All pricing reflects 2027 rates. Contact your sales rep for 2026 pricing.

Year-round digital exposure

Turn moments into momentum

Podcast Feature & Recording

$5,200

A 10–15 minute fireside interview filmed on-site at a 2027 event, highlighted in the app agenda or digitally via Teams meeting — plus a social-ready short to keep the momentum going.

Engagement metrics provided: total plays and listener count

Gated Guide / Report

$12,480
  • Professionally designed thought-leadership guide (either designed by you or by the ASAP team)
  • Promoted via dedicated email, newsletter mentions, social post, and hosted on the website for 1 year
  • Planned engagement metrics throughout the year of hosting includes download date, name, title, company, email, phone

Webinars

$6,500 single  |  $15,600 3-part series

A fully produced webinar with white-glove support, a professional moderator, and promotion across email, social, and our website. Choose a single session or a 3-part series. Live Q&A, on-demand for 12 months.

Lead Gen: registration list, attendance, and Q&A transcript delivered
Max 1 sponsor / month

Newsletter Takeover

$6,240
  • Exclusive hero image plus mid-block ad in the ASAP Weekly Newsletter
  • Only one sponsor featured per takeover
Engagement Metrics: opens and clicks rates + sponsor can use their own tracking link
Limited quantity

Newsletter Feature

$4,160

A featured content block in an APC, EA Ignite, or ASAP newsletter — reaching an audience already seeking event updates and resources.

Engagement Metrics: opens and clicks rates + sponsor can use their own tracking link

Sponsored Whitepaper

$8,320

A co-branded whitepaper developed with our content team, promoted through email, social, and the ASAP website to drive qualified downloads.

Virtual Demo Day

$8,000

A 45-minute demo session (30-minute demo, 15-minute Q&A) with live polling questions, a full tech rehearsal, and technical monitoring.

Includes full list of attendees

All pricing reflects 2027 rates. Contact your sales rep for 2026 pricing.

Ready to talk?

Connect with our partnerships team

Rob Shannon

Rob Shannon

Senior Strategist – Sponsor Partnerships
[email protected] Book a call