This webinar includes one live session with Q&A and the on-demand recording; 1 bonus resource; and a certificate.
The best administrative professionals don’t just support a business. They run one. Every admin manages clients (their executives), delivers services, allocates scarce resources, and builds a reputation that determines their next opportunity. This session teaches administrative professionals to apply the core competencies of entrepreneurship to elevate how they support executives and how they position themselves for what’s next: ownership, opportunity recognition, resource management, client mindset, and personal brand.
Whether attendees plan to stay and grow in corporate roles or are exploring entrepreneurship as a side venture or second act, they leave with the same foundation: a clear “business model” for the value they deliver. Drawing on her own transition from supporting Fortune 500 teams at Amazon, Apple, and Booz Allen Hamilton to founding a boutique consulting firm, Laurin shows attendees how entrepreneurial thinking makes them more indispensable inside an organization, and more prepared if they ever choose to build outside of one.
Key Takeaways:
- Apply five entrepreneurial competencies (ownership, opportunity recognition, resource management, client mindset, and brand) to your day-to-day executive support
- Build a “Desk Operating Model” that defines your service offerings, internal clients, and standards—a tool for performance reviews, scope conversations, and promotion cases
- Craft a 60-second value pitch that articulates business impact through outcomes, not tasks
- Gain a readiness checklist for entrepreneurship, identifying which admin skills transfer directly to consulting and service businesses
Bonus Resource: Entrepreneurship Readiness Checklist
