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One partnership. Three ways to reach the people who influence what companies buy.

Read on for the latest tips, tricks, and skills that are most in demand for today's executive assistants and administrative professionals.

Reach the people who influence what companies buy

One partnership. Three ways to get in front of them.

The Professionals Behind the Purchase

ASAP puts your brand in front of the administrative and executive assistant professionals that source vendors, manage budgets, and pick the tools their companies use every day.

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of our audience bring 10+ years of experience, and nearly half have 20+, putting your brand in front of a senior, high-influence audience.

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administrative and executive assistant professionals working in the U.S. today.

Source: U.S. Bureau of Labor Statistics, 2025

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ASAP members and community reach across live and digital touchpoints.

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of past exhibitors reported good value and plan to return.

Source: EA Ignite Spring 2026 sponsor survey

Where the decision happens

1

Discover

A need surfaces and the research starts.

2

Research

They compare vendors and gather options.

3

Evaluate

They see tools in action and ask peers.

4

Recommend

They build the case and bring it to leadership.

5

Decide & Renew

They choose, roll out, and buy again.

Meet the Influencers

The Administrative Professional

The backbone of the office. They keep operations running, manage supplies and vendors, and are often the first to research and recommend new tools.

The Executive Assistant

Right hand to leadership. They manage executives’ time, budgets, travel, and events, and carry significant spending authority.

The Office / Operations Manager

They own the workplace experience, from facilities and tech to process and culture, and sign off on the systems that keep teams productive.

Other titles include…

Administrative Specialist
Chief of Staff
Administrative Officer
Administrative Services Manager
Chief Executive Assistant
Team Administrator
Administrative Associate
Project Manager
Management Assistant
Senior Associate
Business Administrator
Staff Coordinator
Executive Administrative Assistant
Executive Business Partner
Office Specialist
Executive Coordinator
Program Assistant
Secretary
Operations Coordinator
Lead Coordinator

Let’s get started

On the Floor and In Their Feed

EA Ignite puts you in front of a specific segment, at a specific level. APC puts you in front of the broader market. ASAP puts you in front of our full universe — reaching broadly, and engaging with nuance.

SPRING: April 19–21, 2027 | National Harbor, MD
FALL: November 15–17, 2027 | Boston, MA

EA Ignite is an exclusive 2.5 day training event for executive and senior-level assistants who are looking to strengthen their strategic business partnership with their executive, and elevate how they support, partner, and lead within their organization.

Source: EA Ignite Spring 2026 Attendee Survey

September 12–15, 2027 | Kissimmee, FL

APC brings together thousands of office professionals from around the world for three days of education and connection. With training led by industry experts, APC is considered the premier international training conference for EAs and admin professionals.

Source: 2022–2025 Registration Reports

365 days / year

The world’s leading association for the administrative profession. 132,000+ members and community reach through webinars, newsletters, reports, on-demand training, and more.

Why Brands Choose ASAP

Past sponsors and exhibitors

Let’s build your impact, together.

Tell us who you’re trying to reach and what you’re hoping to accomplish. Our partnerships team will follow up within two business days.

Our attendees are actively looking for:

Advanced Travel Apps
Calendar Tools
Collaboration & Office Technology
Corporate Gifting & SWAG
Email Management
Employee Feedback & Performance
Employee Training
Events & Meetings
Executive Operations & Support
HR / L&D / Certification
Meeting Intelligence & Transcription
Office Experience & Ergonomics
Productivity Platforms
Project Management Boards
Resource Management
Secure Password Managers
Team Collaboration Hubs
Travel and Hotel Apps

Let’s get started