Media Kit

ASAP 2026 Brand Exposure Guide
American Society of Administrative Professionals

The 2026 Brand Exposure Guide

High-impact opportunities to grow awareness, spark demand, and connect with the admin community.

Let's get started: [email protected]
Who we are

Reach the admin community, live and year-round

ASAP is the world-leading provider of training, community, and resources for administrative professionals — elevating admins and executive assistants from overlooked support roles to empowered, connected leaders. Three avenues connect you with this audience. Flip each card for the details.

EA Ignite Spring attendees networking

EA Ignite

An exclusive training event for executive and senior-level assistants looking to strengthen their strategic business partnership with their executive.

eaignite.com

APC

The Administrative Professionals Conference brings thousands of office professionals together for three days of world-class training and connection.

apcevent.com

ASAP

Continuous, year-round digital learning that keeps ASAP — and your brand — part of the tools, solutions, and recommendations admins bring to their executives.

asaporg.com
Meet the decision-drivers

Behind every thriving organization

Partnering with ASAP connects your brand with a trusted resource for admins.

130K+Active members (and counting)
47%Influence purchasing decisions
Who you'll meet

Administrative Assistants, Executive Assistants, Chiefs of Staff, Office and Operations Managers, Admin Team Leads, and many more!

What they do

Evaluate and recommend vendors, standardize tools, coordinate travel and events, drive process and change.

What they value

Reliability, time savings, security, and measurable ROI.

Why it matters

They are the go-to operators who turn solutions into adopted standards across the organization.

Key industries
Government & Non-profit Education & Academia Technology & Software Finance & Banking Healthcare & Medical Energy & Utilities Real Estate & Construction Manufacturing & Industrial
How partnerships are built

Start with a package, then layer in à-la-carte

Maximize value across in-person and digital touch points, then add opportunities from four outcome-based categories — all detailed further down this page.

EA Ignite Spring attendees at a session
Partnership tiers

Pick your level of impact

Three ways to blend premium event visibility with year-round digital reach. Flip each card to see everything included.

High exposure

Platinum

$30,000

Hits two flagship events plus digital — a high-visibility footprint across booth space, content, and digital touch points.

What's included

  • Corner 10x20 booth at APC and 8x10 booth at either EA Ignite Spring or Fall
  • Live Admin Edge Podcast feature at one event for elevated thought leadership
  • LinkedIn event newsletter feature to boost brand awareness and drive interest
  • App banner for high-visibility digital exposure (one at APC; one at EAI)
  • Braindate Roundtable or livestream ad
  • One sponsored webinar
  • One lead retrieval license included per exhibiting company; additional licenses available on request

Engagement metrics

  • Podcast and app banner: metrics only
  • Braindate: RSVP list + opt-in leads
  • Livestream ad: brand awareness
  • Webinar: lead delivery
Core visibility

Gold

$20,000

Hits one flagship event plus digital — a focused, dependable presence with a content moment built in.

What's included

  • Premium 8x10 (EAI) or 10x10 (APC) booth location
  • Theater Session at APC or livestream ad for increased content visibility
  • Dedicated post-show email to re-engage verified attendees
  • One lead retrieval license included per exhibiting company; additional licenses available on request

Engagement metrics

  • Theater session: via sponsor's lead retrieval device
  • Livestream ad: brand awareness
  • Post-show email: client provides own lead-gen or CTA; ASAP provides clicks and open rate
Social proof

Don't take our word for it

EA Ignite Spring 2025 attendees
Real moments from EA Ignite Spring 2025

"APC was a fantastic experience for us! With three full days of consistent booth traffic, we had meaningful conversations with so many attendees. It was the perfect platform to get our brand seen by our ideal customer profile in a focused, high-energy environment."

ME
Michael Eskridge TROOP Travel

"EA Ignite is a great way to connect with Executive Assistants!"

JL
Jessica Lau EA Ignite Fall 2025 Exhibitor

"APC is an invaluable chance to meet our customers and prospects one-on-one with a clear revenue ROI that brings us back every year. Exhibiting enables us to meet, qualify, and quickly pitch attendees. The show is well-run with friendly, helpful staff."

EM
Elliott McNamee AmTrav
À la carte opportunities

Mix and match moments to drive traffic and impressions

Browse by category — each opportunity can be added to any package, or booked on its own.

Sold out for 2026 1 per event

Title Sponsor

$40,000 APC  |  $30,000 EA Ignite

Command the highest visibility across the entire event experience — the strongest opportunity to build widespread recognition, trust, and authority with administrative professionals.

  • Co-branding on the main stage
  • High-impact visibility across all primary event surfaces
  • Executive welcome moment during opening session
  • Admin Edge Podcast interview
  • APC Theater Session
  • Premium 10x20 exhibit space (APC) or 8x20 (EAI)
  • Two in-app push notifications + in-app banner during the event
  • One lead retrieval license per exhibiting company
Engagement metrics: theater session via sponsor's lead retrieval device; podcast provided total plays and listener count; in-app banner ad clickable to link sponsor provides
1 per event

ASAP Supporter

$20,000

Spotlight your brand within one of our most anticipated sessions, with presence before, during, and after the featured panel.

  • Logo on opening slides of a featured panel session
  • Verbal thank-you acknowledging your support
  • Branded seat drop card for session attendees
  • 1–2 minute video ad played before the panel begins
  • Premium 10x20 exhibit space (APC) or 8x20 (EAI)
  • In-app banner displayed on the day of the panel
Engagement metrics: session scans; in-app banner ad clickable to link sponsor provides
Exclusive

Lanyards & Badges

$10,000

Your logo on every badge and lanyard worn throughout the event.

  • Co-branded logo on every badge and lanyard, event-wide — sponsor provides logo, ASAP team provides lanyard and owns production
  • Recognition on registration site and confirmation emails
Exclusive

Wi-Fi

$10,000

Custom network name (SSID), branded password, and a fully customized splash page with your logo and a direct call-to-action link, plus branded tent cards.

Engagement metrics: connection count and click-through analytics provided
Exhibitor booth pricing — starting at $4,500
Booth typePrice
Inline 8x10 EAI only$4,500
Inline 10x10 APC only$4,500
Corner 10x10$4,750
Inline 10x20 or 8x20$7,500
Endcap 10x20$8,750
Island 20x20 APC only$15,250

Lead retrieval purchased separately at $249 for a single license.

Limited quantity

Livestream Advertising

$4,000

A sponsored 1–2 minute video ad that plays before each event livestream and in the post-event recording — ideal for launches, demos, or brand storytelling.

  • Viewed by livestream/digital audience only
Engagement metrics: sponsor provides own CTA
Exclusive

Private Braindate Roundtable

$5,000

Co-develop a high-value topic with our content team.

  • 45 minute session — co-developed discussion topic with the content team
  • On-site branding (table tents, prompt cards)
  • In-app card and push notification
  • Session highlighted in agenda
Engagement metrics: via sponsor's own lead retrieval and through Braindate RSVP list, attendance, and opt-in leads

Podcast Feature & Recording

$5,000

A 10–15 minute fireside interview filmed on-site at a 2026 event, highlighted in the app agenda or digitally via Teams meeting — plus a social-ready short to keep the momentum going.

Engagement metrics provided: total plays and listener count
1 per event

Selfie Studio

$10,000

A branded backdrop, selfie kiosk, and managed queue — a turnkey activation that drives steady traffic and social sharing. Add-ons: retouch pack or sponsor-branded email delivery.

Engagement metrics: opt-in email list plus photo-claim metrics
Limited per event

Coffee Cart

$5,000

Logo on cup sleeves, counter clings, and a custom menu topper for continuous exposure at one of the highest-traffic areas of the event.

Measures: serve count estimate
1 per event

Hydration / Water Bottle

$20,000

Co-branded water bottles or prominently branded refill stations — a simple, practical touchpoint with ongoing exposure.

  • Sponsor provides logo; ASAP team manages production

Event App Package

$2,500

A one-day in-app banner paired with a push notification to drive immediate visibility and action during peak event activity.

Measures: impressions and clicks
Limited quantity

Newsletter Feature

$4,000

A featured content block in an APC, EA Ignite, or ASAP newsletter — reaching an audience already seeking event updates and resources.

Engagement Metrics: opens and clicks rates + sponsor can use their own tracking link
100%Of exhibitors were satisfied with the quality of attendees*

*Results from APC 2025 Exhibitor survey

Year-round digital exposure

Turn moments into momentum

Podcast Feature & Recording

$5,000

A 10–15 minute fireside interview filmed on-site at a 2026 event, highlighted in the app agenda or digitally via Teams meeting — plus a social-ready short to keep the momentum going.

Engagement metrics provided: total plays and listener count

Gated Guide / Report

$12,000
  • Professionally designed thought-leadership guide (either designed by you or by the ASAP team)
  • Promoted via dedicated email, newsletter mentions, social post, and hosted on the website for 1 year
  • Planned engagement metrics throughout the year of hosting includes download date, name, title, company, email, phone

Webinars

$15,000

A fully produced webinar with white-glove support, a professional moderator, and promotion across email, social, and our website. Live Q&A, on-demand for 12 months.

Lead Gen: registration list, attendance, and Q&A transcript delivered
Max 1 sponsor / month

Newsletter Takeover

$6,000
  • Exclusive hero image plus mid-block ad in the ASAP Weekly Newsletter
  • Only one sponsor featured per takeover
Engagement Metrics: opens and clicks rates + sponsor can use their own tracking link
Limited quantity

Newsletter Feature

$4,000

A featured content block in an APC, EA Ignite, or ASAP newsletter — reaching an audience already seeking event updates and resources.

Engagement Metrics: opens and clicks rates + sponsor can use their own tracking link
What's top of mind for admins in 2025?

Today's admins most want to improve technology skills — particularly AI — along with efficiency and leadership skills. They're prioritizing AI upskilling, efficiency gains, and leadership development, and want a solution they can confidently champion to their executive.

AI tools for optimizing workflows
60%
AI tools for writing and research
51%
Automation tools
39%
Project management tools
34%
Design and picture editing tools
32%
Data visualization tools
31%

*Data from ASAP's 2025 State of the Profession Report

To learn more about the administrative profession, read this year's State of the Profession Report.