Resource

Media Kit

Read on for the latest tips, tricks, and skills that are most in demand for today's executive assistants and administrative professionals.

Media Kit

ASAP 2026 Brand Exposure Guide
American Society of Administrative Professionals

The 2026 Brand Exposure Guide

High-impact opportunities to grow awareness, spark demand, and connect with the admin community.

Let's get started: [email protected]
Who we are

Reach the admin community, live and year-round

ASAP is the world-leading provider of training, community, and resources for administrative professionals — elevating admins and executive assistants from overlooked support roles to empowered, connected leaders. Three avenues connect you with this audience. Flip each card for the details.

01 · Live Training

EA Ignite

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An exclusive training event for executive and senior-level assistants looking to strengthen their strategic business partnership with their executive.

eaignite.com
02 · In Person

APC

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The Administrative Professionals Conference brings thousands of office professionals together for three days of world-class training and connection.

apcevent.com
03 · Always On

Digital Learning

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Continuous, year-round digital learning that keeps ASAP — and your brand — part of the tools, solutions, and recommendations admins bring to their executives.

asaporg.com
Meet the decision-drivers

Behind every thriving organization

Partnering with ASAP connects your brand with a trusted resource for admins.

130K+Active members (and counting)
47%Influence purchasing decisions

Who you'll meet

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Administrative Assistants, Executive Assistants, Chiefs of Staff, Office and Operations Managers, Admin Team Leads, and many more!

What they do

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Evaluate and recommend vendors, standardize tools, coordinate travel and events, drive process and change.

What they value

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Reliability, time savings, security, and measurable ROI.

Why it matters

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They are the go-to operators who turn solutions into adopted standards across the organization.

Key industries
Government & Non-profit Education & Academia Technology & Software Finance & Banking Healthcare & Medical Energy & Utilities Real Estate & Construction Manufacturing & Industrial
How partnerships are built

Start with a package, then layer in à-la-carte

Maximize value across in-person and digital touch points, then add opportunities from four outcome-based categories — all detailed further down this page.

Brand Visibility

Thought Leadership & Content

Experience & Engagement

Attendee Communications

"APC was a fantastic experience for us! With three full days of consistent booth traffic, we had meaningful conversations with so many attendees. It was the perfect platform to get our brand seen by our ideal customer profile in a focused, high-energy environment."

Michael Eskridge, TROOP Travel
What's top of mind for our audience?

Today's administrative professionals prioritize AI upskilling, efficiency gains, and leadership development. They want a solution they can confidently champion to their executive.

Partnership tiers

Pick your level of impact

Three ways to blend premium event visibility with year-round digital reach. Click a tier to compare.

High exposure

Platinum

$30,000
  • Corner 10x20 booth at APC and 8x10 booth at either EA Ignite Spring or Fall
  • Live Admin Edge Podcast feature at one event for elevated thought leadership
  • LinkedIn event newsletter feature to boost brand awareness and drive interest
  • App banner for high-visibility digital exposure
  • Braindate Roundtable or livestream ad
  • One sponsored webinar
  • One lead retrieval license included per exhibiting company; additional licenses available on request
  • Event App Package
  • Dedicated post-show email to nurture leads and extend your impact
Core visibility

Gold

$20,000
  • Premium 10x10 or 10x20 booth location at one of our events
  • Expo Theater Session at APC or livestream ad for increased content visibility
  • Dedicated post-show email to re-engage verified attendees
  • One lead retrieval license included per exhibiting company; additional licenses available on request

"EA Ignite is a great way to connect with Executive Assistants!"

Jessica Lau, EA Ignite Fall 2025 Exhibitor
À la carte opportunities

Mix and match moments to drive traffic and impressions

Browse by category — each opportunity can be added to any package, or booked on its own.

1 per event

Title Sponsor

$40,000 APC  |  $30,000 EA Ignite

Command the highest visibility across the entire event experience — the strongest opportunity to build widespread recognition, trust, and authority with administrative professionals.

  • Co-branding on the main stage
  • High-impact visibility across all primary event surfaces
  • Executive welcome moment during opening session
  • Admin Edge Podcast interview
  • APC Expo Theater Session
  • Premium 10x20 exhibit space
  • Two in-app push notifications + in-app banner during the event
Measures: opt-in scan leads, theater session scans, content download leads
1 per event

ASAP Supporter

$20,000

Spotlight your brand within one of our most anticipated sessions, with presence before, during, and after the featured panel.

  • Logo on opening slides of a featured panel session
  • Verbal thank-you acknowledging your support
  • Branded seat drop card for session attendees
  • 1–2 minute video ad played before the panel begins
  • Premium 10x20 exhibit space
  • In-app banner displayed on the day of the panel
Measures: session scans
Exclusive

Lanyards & Badges

$10,000

Your logo on every badge and lanyard worn throughout the event, plus recognition on the registration site and every confirmation email.

Exclusive

Wi-Fi

$10,000

Custom network name (SSID), branded password, and a fully customized splash page with your logo and a direct call-to-action link, plus branded tent cards.

Measures: connection count and click-through report
Exhibitor booth pricing — starting at $4,500
Booth typePrice
Inline 8x10 EAI only$4,500
Inline 10x10 APC only$4,500
Corner 10x10$4,750
Inline 10x20$7,500
Endcap 10x20$8,750
Island 20x20 APC only$15,250
Limited quantity

Livestream Advertising

$4,000

A sponsored 1–2 minute video ad that plays before each event livestream and in the post-event recording — ideal for launches, demos, or brand storytelling.

Exclusive

Private Braindate Roundtable

$5,000

Co-develop a high-value topic with our content team. Onsite branding includes table tents and prompt cards; featured in the agenda and as an in-app card.

Measures: RSVPs, attendance, opt-in leads

Podcast Feature & Recording

$5,000

A 10–15 minute fireside interview filmed on the show floor, highlighted in the app agenda — plus a social-ready short to keep the momentum going.

Measures: total plays and listener count
Exclusive

Executive Roundtable

$7,500

Lead a high-value roundtable with co-branded signage, a neutral moderator, and a structured discussion guide. Includes attendee vetting and an in-app card.

Measures: anonymized discussion summary and opt-in leads

Selfie Studio

$10,000

A branded backdrop, selfie kiosk, and managed queue — a turnkey activation that drives steady traffic and social sharing. Add-ons: retouch pack or sponsor-branded email delivery.

Measures: opt-in email list and photo claim metrics

Coffee Cart

$5,000

Logo on cup sleeves, counter clings, and a custom menu topper for continuous exposure at one of the highest-traffic areas of the event.

Measures: serve count estimate
Limited quantity

Hydration / Water Bottle

$20,000

Co-branded water bottles or prominently branded refill stations — a simple, practical touchpoint with ongoing exposure.

"APC is an invaluable chance to meet our customers and prospects one-on-one with a clear revenue ROI that brings us back every year. Exhibiting enables us to meet, qualify, and quickly pitch attendees. The show is well-run with friendly, helpful staff."

Elliott McNamee, AmTrav

Event App Package

$2,500

A one-day in-app banner paired with a push notification to drive immediate visibility and action during peak event activity.

Measures: impressions and clicks
Limited quantity

Newsletter Feature

$4,000

A featured content block in an APC, EA Ignite, or ASAP newsletter — reaching an audience already seeking event updates and resources.

Measures: opens and clicks
100%Of exhibitors were satisfied with the quality of attendees*

*Results from APC 2025 Exhibitor survey

Year-round digital exposure

Turn moments into momentum

Gated Guide / Report

$12,000

A professionally designed guide incorporating your insights, fully created and promoted by the ASAP team — gated to ensure high-quality lead capture.

Measures: leads with role/company requested by sponsor

3-Part Webinar Series

$15,000

A fully produced webinar with white-glove support, a professional moderator, and promotion across email, social, and our website. Live Q&A, on-demand for 12 months.

Measures: registration list (opt-in), attendance, Q&A transcript
Max 1 sponsor / month

Newsletter Takeover

$6,000

Own the month with an exclusive ASAP Weekly Newsletter Takeover featuring a hero image and a high-impact mid-block ad.

What's top of mind for admins in 2025?

Today's admins most want to improve technology skills — particularly AI — along with efficiency and leadership skills.

AI tools for optimizing workflows
60%
AI tools for writing and research
51%
Automation tools
39%
Project management tools
34%
Design and picture editing tools
32%
Data visualization tools
31%

*Data from ASAP's 2025 State of the Profession Report