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Unlocking Professional Potential: The Impact of APC

What happens when administrative professionals get the development they deserve?

Read on for the latest tips, tricks, and skills that are most in demand for today's executive assistants and administrative professionals.

Unlocking Professional Potential: The Impact of APC

What happens when administrative professionals get the development they deserve?

Unlocking Professional Potential: The Impact of APC

Julie DeMauro, EA, at APC 2025 in Seattle, WA

Administrative professionals are among the most capable employees in any organization, yet nearly 40% report performing zero strategic tasks. These professionals need access to opportunities that build confidence and translate skills into visible impact.

This case study follows Morgan Stewart, Executive Administrative Assistant at Prism Bank, and Julie DeMauro, Executive Assistant to the CFO and Chief Scientific Officer at FL87, as they attend APC 2025 in Seattle and return with renewed momentum and greater professional confidence.

Inside, you’ll discover how Morgan and Julie:

  • Connected with a community of peers facing similar challenges and growth opportunities
  • Gained practical skills through expert-led sessions on technology, management, communication, and strategic leadership
  • Delivered measurable results after returning to work, including launching new company programs and earning immediate recognition from executives and HR leadership
  • Applied certification-level training to operate at a higher strategic level within their organizations

Through their stories, you’ll see why APC is a career-transforming experience where administrative professionals at all levels sharpen their skills, build confidence, and unlock their full potential.