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The Importance of Non-Verbal Communication

February 5, 2019

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Non-verbal communication (NVC) has been studied in academia since the 1950’s.  A pioneering study at UCLA indicated that up to ninety-three percent of communication effectiveness is determined by non-verbal cues (Mehrabian, 1971).  Another study determined that non-verbal messages are seen as more reliable than verbal messages (Zuckerman, DePaulo, and Rosenthal, 1981).  Even some of the latest research on “bullying” suggests that students would be less targeted by bullies if they could master…

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