While everyone hopes life will return to “normal” in the near future, in the meantime, the world doesn’t stand still. Businesses and individuals still need to be prepared for the opportunities and challenges coming their way, and the need for training and growing your knowledge base remains constant. And virtual events help you meet those needs. There are some benefits to take advantage of with virtual events, so if you haven’t quite yet realized the power of such an event, let’s explore its facets together.
You may be asking yourself why you should try to attend an event’s live dates, instead of just watching sessions at a later date, and that’s a good question. Over the course of a live virtual event, there are the best opportunities for an interactive experience with your peers, experts or speakers, and solution-oriented partners like exhibitors and sponsors.
The majority of attendees will be online during the live dates, so this is also your best opportunity to meet and network with them. Peer-to-peer networking and live Q&A with speakers can be powerful tools for problem-solving your every-day challenges and getting clarity on new concepts you’re tackling during the educational training.
Balance of Structure and Freedom
The virtual format also often affords you greater exposure to experience a broader variety of training/content. With more condensed session lengths, attendees can usually attend more sessions than they would in person and may have the added benefit of complimentary on-demand access to content afterwards for a set period of time. If on-demand content IS part of the event, there is an extra bonus of flexibility you have to extend your experience with the event, or pivot as needed on the days of the event.
Making the Most of It as a First-time Attendee
If all of this sounds good, you may be now thinking about how you maximize your experience. There’s so much you can do to ensure you get the most out of your investment. Your time and money are valuable, and virtual events allow you to prepare and reap the benefits long after the event’s over, just like with in-person conferences and events. So where should you start?
About the Author
Heidi Souerwine, CMP, is the Content Manager of ASAP and manages content strategy for ASAP and its portfolio of products, including the APC, EA Summit, EA Ignite, and PACE. Prior to moving to Maine and joining the ASAP team in 2017, she spent 15 years in Washington, DC managing training and events from 10 – 10,000 attendees for international membership associations, non-profits, and the federal government. Heidi is passionate about needs-based program development, purposeful event design, and cultivating active community and engagement.
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