The Best Survey Tools in 2023

June 13, 2023


An image of a hand holding graphs and important data, emphasizing the importance of survey tools at work.

One of the best ways to help your executive team and your company is to get regular feedback from your customer base. There are a variety of survey tools available for administrative professionals to make collecting feedback simple and seamless. Plus, you can use these tools for both internal and external feedback. 

Read on for some of the best online survey tools available today and how they can help you, your team, and your business uncover valuable insights.

Why Use an Online Survey Tool? 

Even the most successful companies have room for improvement. There are always opportunities to improve your services, products, and business practices. However, knowing exactly what your customers want is the hard part. Often, an organization’s choices are presumed to be what their customers and clients want. But have you actually asked them what they want?

Using an online survey tool allows you to connect with your target audience and get an understanding of what is truly wanted and needed. Once you’ve gathered this valuable information, you will be empowered to deliver better products and services.

Additionally, online survey tools are great for collecting feedback from your team and colleagues. For example, you can use a survey to gather opinions regarding the next staff retreat, or to gauge how a new product launch or service is going. Surveys are a helpful way to engage with your team and consider feedback from all levels of staff in your organization to make better business decisions.

The Best Online Survey Tools 

The best online survey tools make it simple to get insight into what your customers or colleagues truly want. You need survey software that is user-friendly and comprehensive, providing you with thorough analytics to evaluate responses and make better business decisions. 

Here are some of the best online survey tools today:


SurveyMonkey is one of the most widely used and popular online survey tools. This survey platform offers a variety of templates and allows for complex question sequences. You can sign up and create a survey for free. However, to access the analytics on your responses, you need to sign up for a paid subscription. They offer a variety of monthly plans at different price points, and each with their own unique features. 


Jotform is an online survey platform that is inexpensive and easy to use. Their starting plan is free and allows up to 100 survey submissions. For more than 100 survey submissions, you need to opt-in for one of their paid plans. These allow anywhere from 1,000 to 100,000 survey submissions a month, depending on the plan. 


This online survey tool is one of the most liked by customers on the receiving end of a survey. Typeform focuses on user interaction and engagement and therefore has a higher survey completion rate than most other online survey tools. They offer a wide range of packages at various prices. Plus, if you opt for yearly over monthly payments, they offer a significant discount. 

We recommend you check out each of these online survey tools before signing up for a paid plan. See which one you personally think is the most user-friendly, which templates you like, and which monthly or yearly plan fits your budget. 

Keep Engaging with ASAP’s Help 

Just as engagement with your customers and colleagues is important, so is staying connected with other professionals in your field. At ASAP, we believe that continued training and connection with other admins is crucial for a long, successful, and rewarding career. Check out our training resources and see which ones you can leverage today to further develop your skill set.

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