The Five W’s on How to Build a Successful Marketing Calendar

Why create a marketing calendar? What should be on it? What is the EA’s role? Essential marketing calendar questions answered. - It’s easy to have a great idea. It’s a lot harder to execute. That’s the challenge with most organizations: smart people have great ideas, but get pulled in seven different directions and something has to give. Or they forget about an opportunity until it’s too late, and miss out. Or others on the team could have given terrific input and ancillary ideas, if only…