8 Tips to Create LinkedIn Events

December 20, 2021


LinkedIn virtual events have become one of the best ways to build your network, share ideas, and create connections across industries with other executives, executive assistants, and other business leaders. These 8 tips will help you develop and create influential virtual LinkedIn events that will draw viewers and create organic engagement.

1. Use a Catchy Headline or Name for Your Event

One of the best ways to gain attendees is to catch their attention with a clever, compelling, or unique title that goes beyond the simple subject matter and generates interest. 

Try to create a title that leaves the viewer wanting to know more rather than just detailing what the event will cover. Your first impression can make the difference between a successful virtual event and a campaign that fizzles out.

2. Make the Banner Image Your Thumbnail

The old adage that a picture is worth a thousand words is especially true for virtual events. When you choose a compelling banner image, you draw viewers in immediately before they even begin reading the details.

This image is also what people see as you promote your virtual event on social media platforms, so take that into consideration when you decide on your banner image.

3. Choosing Between Online and Offline Events

This is an important consideration and largely depends on the topic of your virtual event. An offline event may be the best option if you want to get information out to a larger audience. 

If your goal is to engage with viewers, then you likely need to host a live virtual event to allow for a Q&A session and to allow attendees the opportunity to engage personally

4. How to Leverage Private vs. Public Events 

LinkedIn offers Public and Private events, which is useful when you are deciding on your target audience.
For broader topics, it’s better to go with a public virtual event, but when your subject matter targets a specific niche, it’s essential to make the event private to ensure all attendees will understand or contribute to the topic.

5. The Power of the Invitation

When you make a private event invitation-only, you create a sense of exclusivity. You can pinpoint attendees based on your specific criteria to help build a community of like-minded professionals with focused experience.

This also shows that you’ve taken care when selecting your audience and aren’t just trying to reach the largest number of viewers possible.

6. Write a Creative Event Description

Well-written copy is one of the best ways to generate interest in your virtual event. Utilizing keywords in your copy makes it easier for potential attendees to find themselves without your invitation or promotion. 

Follow the AIDA framework:

  • Awareness
  • Interest
  • Desire
  • Action

7. Promoting your Public Events

Promotion for your virtual events is the key to success and will allow your event to reach a larger audience and generate more interest. One of the best ways to promote your virtual event is to mention the active speakers. 

Create interest by asking invitees a compelling question to generate interest. Engage with potential viewers by asking what virtual event ideas they would like to see covered in the future.

Finally, offer bonuses for early sign-ups or referrals to incentivize attendance.

8. Cross Promotion on Different Pages

Post in the weeks, days, and even hours leading up to your event to not only offer relevant information but to provide a gentle reminder to attendees that it’s coming up. 

A well-worded tweet, relevant Instagram post, or direct LinkedIn message can generate interest and build excitement for your event without feeling disingenuous or intrusive.


Join the Conversation

Welcome to the ASAP Circle, a community platform for peer-to-peer conversation on trending topics, professional challenges, and shared experiences. We even have designated spaces for weekly Tuesday Coffee Breaks.

Start Connecting Today!

American Society of Administrative Professionals

Producer of

APC  EA Ignite