The Best Uses for Adobe InDesign

June 24, 2020


Adobe is truly the king of creative software. One of the many programs available is InDesign. While often combined with other creation programs, InDesign is a remarkable application for anyone interested in expertly crafting the layout of both electronic and print media. If you're new to the world of Adobe InDesign and are not sure if it is right for you (or if you subscribed to the complete Adobe package and have access to all the company's creative titles), here are some of the best uses for Adobe InDesign.

Email Marketing

Adobe InDesign is a powerful tool that helps you customize the layout of nearly anything. One of the most common uses of InDesign is when crafting new email marketing messages. Whether you're looking to send all the information within the email, attach a file via PDF, or you want the email to send visitors back to a landing page, with InDesign you can craft the perfect design for your information.

From adjusting the size of images and editing how text appears around the image, you have full control over how your email marketing campaign looks. You can create your own design or you can download templates from third-party designers. However you decide to craft your marketing campaign this is a fantastic way to keep it looking fresh.


Attempting to design a pamphlet, mailer, or other basic literature you hand out to patrons via a word processor is about as frustrating as it comes. Word processors are not designed to thrive in this kind of design world. Adobe InDesign is. With the software you can not only adjust the information that appears in each cell of your foldable pamphlet, but you can account for areas of the page the printer likely won't reach. This way, you can avoid the dreaded cut-off.


Creating an eBook is a great way to grow your email list and to hand out helpful information online. However, creating the cover design for your eBook isn't as easy as it might seem. You might have the full word processor document saved and ready to go, but trying to line up all the images, the blurb for the back of the book, and other information via a word processor is difficult to do. Other creation programs like Photoshop and Illustrator are not made for this either.

With Adobe InDesign you can create the perfect layout for your digital book. It also works for real books, so if you're looking at self-publishing a physical book and want it to look just as professional as the books on the shelves of your local store, you'll need not only the front and back of the cover to look good, but the center portion that runs along the book's spine. When you use Adobe InDesign you will be able to perfectly produce the dimensions of the book and then adjust the content you place on each panel accordingly.

Whether digital or print, InDesign is the tool you need to use.

The Perfect Design Tool

This is one of those programs you're either going to absolutely need or you won't need at all. Thankfully, with the subscription feature offered by Adobe you can easily give it a try and see if it is something you're interested in. From designing custom emails for your next marketing campaign to pamphlets and other print literature, Adobe InDesign is a fantastic design tool to use in conjunction with other design programs like Illustration and Photoshop. If this is something you're interested in now is the perfect time to test out the title and see if it works for your designing needs.

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