Creating a social media account for your business is one thing; maintaining it is a different ballgame. With millions of users spread over social media platforms like Facebook, Twitter, and Instagram, companies that want to grow their reach, widen their customer base, and increase revenue should invest in social media marketing. However, it also requires commitment and effort to maintain a business’s social media and see results. To help you navigate social media marketing and maintain your online presence, here are actionable tips you can implement.